Design leader shaping AI-powered product systems for growth and monetization at scale.

Design Lead Manager for Feed Monetization at Instagram. Previously Staff Product Designer at Meta Superintelligence Labs, defining AI search and personalization. Drove cross-platform growth and systems across Meta products, including AI glasses and wearables.

Built and led design teams at Scotiabank, delivering multiple 0→1 launches and establishing an industry-leading conversational AI platform. Earlier experience spans Cannes Lion-awarded agency and consulting work across healthcare and financial products.

2x founder; Master of Design specializing in experimental and multimodal interfaces.