Design leader shaping AI-powered product systems for growth and monetization at scale.

Design Lead Manager for Formats & Creative Monetization at Instagram. Previously Staff Product Designer at Meta Superintelligence Labs, defining AI search and personalization. Drove cross-platform growth and systems across Meta products, including AI glasses and wearables.

Built and led design teams at Scotiabank, delivering multiple 0→1 launches and establishing an industry-leading conversational AI platform. Earlier experience spans Cannes Lion-awarded agency and consulting work across healthcare and financial products.

2x founder; Master of Design specializing in experimental and multimodal interfaces.